Product Management 101
Product management templates, methods and techniques in one place
28 articles
Written by Pavel and Alexander Sergeev


GIST Planning
Multi-tiered and iterative planning system
Written by Pavel. Updated over a week ago
Customer Development
How does Customer Development model work?
Written by Pavel. Updated over a week ago
Lean Canvas
What are the main advantages of Lean Canvas?
Written by Pavel. Updated over a week ago
Value Proposition Canvas
Why is it worth to try the Value Proposition Canvas?
Written by Pavel. Updated over a week ago
Questions for Value Proposition Canvas
Helpful questions for working with VPC
Written by Pavel. Updated over a week ago
Problem Interview
How to conduct and analyze a problem interview?
Written by Pavel. Updated over a week ago
Customer Journey Mapping
How to engage new clients with CJM? (on a B2B SaaS product example)
Written by Pavel. Updated over a week ago
Story Mapping
Story Mapping approach for working with Agile user stories
Written by Pavel. Updated over a week ago
Persona Canvas
How to create connections with customers using Customer Persona Canvas?
Written by Pavel. Updated over a week ago
Awareness Ladder
Tool for sending the right message to the right audience
Written by Pavel. Updated over a week ago
Design Sprint
How to build a successful Design Sprint?
Written by Pavel. Updated over a week ago
UX Testing
Usability testing that helps to define whether products meet the expectations of users or not.
Written by Pavel. Updated over a week ago
4U Headlines
A tool for converting a value proposition into a selling title
Written by Pavel. Updated over a week ago
AARRR (Pirate Metrics)
The popular framework for measuring customers’ behavior
Written by Pavel. Updated over a week ago
ABC Segmentation
Effective method of company resources classification
Written by Alexander Sergeev. Updated over a week ago
NPS (Net Promoter Score)
The simplest way to identify the consumer loyalty
Written by Pavel. Updated over a week ago
Product/Market Fit
Specific metric of product conformity to the market
Written by Alexander Sergeev. Updated over a week ago
Startup Vision Pyramid
Special system for the development of startup products
Written by Alexander Sergeev. Updated over a week ago
Viral Loop
Effective customer acquisition method for product promotion
Written by Alexander Sergeev. Updated over a week ago
BRASS Method
Prioritization method for customer acquisition channels choosing
Written by Alexander Sergeev. Updated over a week ago
A/B Testing
Marketing method of websites effectiveness testing
Written by Alexander Sergeev. Updated over a week ago
PIE Prioritization
Prioritization method based on A/B Testing
Written by Alexander Sergeev. Updated over a week ago
The Hook Framework
A radical way to understand the science of behavior and get winning solutions upfront
Written by Pavel. Updated over a week ago
Word-of-Mouth
The effective method for customer acquisition
Written by Pavel. Updated over a week ago
Jobs To Be Done
The concept that helps to create products that get the job done best
Written by Pavel. Updated over a week ago
One Metric That Matter
The concept of using a single metric to run startups
Written by Pavel. Updated over a week ago
Pomodoro Technique
A proven time management life hack
Written by Pavel. Updated over a week ago
Persona Interview
How to conduct insightful persona interviews?
Written by Pavel. Updated over a week ago