GIST Planning

Multi-tiered and iterative planning system

Written by Pavel
Updated over a week ago

Customer Development

How does Customer Development model work?

Written by Pavel
Updated over a week ago

Lean Canvas

What are the main advantages of Lean Canvas?

Written by Pavel
Updated over a week ago

Value Proposition Canvas

Why is it worth to try the Value Proposition Canvas?

Written by Pavel
Updated over a week ago

Questions for Value Proposition Canvas

Helpful questions for working with VPC

Written by Pavel
Updated over a week ago

Problem Interview

How to conduct and analyze a problem interview?

Written by Pavel
Updated over a week ago

Customer Journey Mapping

How to engage new clients with CJM? (on a B2B SaaS product example)

Written by Pavel
Updated over a week ago

Story Mapping

Story Mapping approach for working with Agile user stories

Written by Pavel
Updated over a week ago

Persona Canvas

How to create connections with customers using Customer Persona Canvas?

Written by Pavel
Updated over a week ago

Awareness Ladder

Tool for sending the right message to the right audience

Written by Pavel
Updated over a week ago

Design Sprint

How to build a successful Design Sprint?

Written by Pavel
Updated over a week ago

UX Testing

Usability testing that helps to define whether products meet the expectations of users or not.

Written by Pavel
Updated over a week ago

4U Headlines

A tool for converting a value proposition into a selling title

Written by Pavel
Updated over a week ago

AARRR (Pirate Metrics)

The popular framework for measuring customers’ behavior

Written by Pavel
Updated over a week ago

ABC Segmentation

Effective method of company resources classification

Written by Alexander Sergeev
Updated over a week ago

NPS (Net Promoter Score)

The simplest way to identify the consumer loyalty

Written by Pavel
Updated over a week ago

Product/Market Fit

Specific metric of product conformity to the market

Written by Alexander Sergeev
Updated over a week ago

Startup Vision Pyramid

Special system for the development of startup products

Written by Alexander Sergeev
Updated over a week ago

Viral Loop

Effective customer acquisition method for product promotion

Written by Alexander Sergeev
Updated over a week ago

BRASS Method

Prioritization method for customer acquisition channels choosing

Written by Alexander Sergeev
Updated over a week ago

A/B Testing

Marketing method of websites effectiveness testing

Written by Alexander Sergeev
Updated over a week ago

PIE Prioritization

Prioritization method based on A/B Testing

Written by Alexander Sergeev
Updated over a week ago

The Hook Framework

A radical way to understand the science of behavior and get winning solutions upfront

Written by Pavel
Updated over a week ago

Word-of-Mouth

The effective method for customer acquisition

Written by Pavel
Updated over a week ago

Jobs To Be Done

The concept that helps to create products that get the job done best

Written by Pavel
Updated over a week ago

One Metric That Matter

The concept of using a single metric to run startups

Written by Pavel
Updated over a week ago

Pomodoro Technique

A proven time management life hack

Written by Pavel
Updated over a week ago

Persona Interview

How to conduct insightful persona interviews?

Written by Pavel
Updated over a week ago