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Product Management 101

Product Management 101

Product management templates, methods and techniques in one place

28 articles
Pavel avatarAlexander Sergeev avatar
Written by Pavel and Alexander Sergeev

GIST Planning

Multi-tiered and iterative planning system
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Written by Pavel. Updated over a week ago

Customer Development

How does Customer Development model work?
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Written by Pavel. Updated over a week ago

Lean Canvas

What are the main advantages of Lean Canvas?
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Written by Pavel. Updated over a week ago

Value Proposition Canvas

Why is it worth to try the Value Proposition Canvas?
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Written by Pavel. Updated over a week ago

Questions for Value Proposition Canvas

Helpful questions for working with VPC
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Written by Pavel. Updated over a week ago

Problem Interview

How to conduct and analyze a problem interview?
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Written by Pavel. Updated over a week ago

Customer Journey Mapping

How to engage new clients with CJM? (on a B2B SaaS product example)
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Written by Pavel. Updated over a week ago

Story Mapping

Story Mapping approach for working with Agile user stories
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Written by Pavel. Updated over a week ago

Persona Canvas

How to create connections with customers using Customer Persona Canvas?
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Written by Pavel. Updated over a week ago

Awareness Ladder

Tool for sending the right message to the right audience
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Written by Pavel. Updated over a week ago

Design Sprint

How to build a successful Design Sprint?
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Written by Pavel. Updated over a week ago

UX Testing

Usability testing that helps to define whether products meet the expectations of users or not.
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Written by Pavel. Updated over a week ago

4U Headlines

A tool for converting a value proposition into a selling title
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Written by Pavel. Updated over a week ago

AARRR (Pirate Metrics)

The popular framework for measuring customers’ behavior
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Written by Pavel. Updated over a week ago

ABC Segmentation

Effective method of company resources classification
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Written by Alexander Sergeev. Updated over a week ago

NPS (Net Promoter Score)

The simplest way to identify the consumer loyalty
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Written by Pavel. Updated over a week ago

Product/Market Fit

Specific metric of product conformity to the market
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Written by Alexander Sergeev. Updated over a week ago

Startup Vision Pyramid

Special system for the development of startup products
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Written by Alexander Sergeev. Updated over a week ago

Viral Loop

Effective customer acquisition method for product promotion
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Written by Alexander Sergeev. Updated over a week ago

BRASS Method

Prioritization method for customer acquisition channels choosing
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Written by Alexander Sergeev. Updated over a week ago

A/B Testing

Marketing method of websites effectiveness testing
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Written by Alexander Sergeev. Updated over a week ago

PIE Prioritization

Prioritization method based on A/B Testing
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Written by Alexander Sergeev. Updated over a week ago

The Hook Framework

A radical way to understand the science of behavior and get winning solutions upfront
Pavel avatar
Written by Pavel. Updated over a week ago

Word-of-Mouth

The effective method for customer acquisition
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Written by Pavel. Updated over a week ago

Jobs To Be Done

The concept that helps to create products that get the job done best
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Written by Pavel. Updated over a week ago

One Metric That Matter

The concept of using a single metric to run startups
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Written by Pavel. Updated over a week ago

Pomodoro Technique

A proven time management life hack
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Written by Pavel. Updated over a week ago

Persona Interview

How to conduct insightful persona interviews?
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Written by Pavel. Updated over a week ago