Each product should contain a value proposition. Product managers often have to deal with writing or compiling selling content that positions their product.

The ability to write selling texts is not a unique talent. In this case, special techniques and methods help. One of them is 4U headlines technique.

4U is a tool for converting a value proposition into a selling title.

  • Define and specify your product's value proposition
  • Highlight the usefulness
  • Add ultra-specificity, urgency and uniqueness

And that's it!

Is this still sounds complicated? Here's a brief explanation:

What does 4U formula mean?

Urgent

Urgency in headlines persuades clients to interact with a product or do additional acts: to open an email, click on a post, buy an ebook, and so on. Urgency concept helps readers apply the usefulness factor to solve problems or reach goals faster.

Example: Clean and manage your product backlog in just two grooming sessions with Hygger.io. 

Unique

People appreciate novelty. Uniqueness differs your product from competitors.

Example: How to manage your products without Jira and Trello?

Useful

Understanding what will be useful to your clients is a part of understanding who they are and what they desire. 

Think about the essential question: If your product isn’t useful, why should customers use it? Any product can be unique, ultra-specific, and urgent without being useful.

However, the usefulness helps to involve clients. Your objective is to offer a benefit, solve a problem, or provide value to your customers.

Example: 5 advantages of Hygger Roadmaps for achieving companies’ success.

Ultra-specific

The more specific your information is, the more useful it will be for clients. Numbers are one of the ways to get ultra-specific headline. 

Example: 13 benefits of Kanban for software development

When you put these U-elements together, you’ll find you come up with great headlines.

Did this answer your question?